10 Best Free Variation Swatches for WooCommerce Plugin (2023)

While setting up a shop or product page on your WooCommerce website, you’ll find that the product page is too plain to attract visitors in the best way. 

But you have to appeal to the visual senses of your customers to make them purchase something. You need a variation swatches plugin to give your WooCommerce store the edge it needs. 

This article will write about some of the best free WooCommerce variation swatch plugins. There are a plethora of variation swatch plugins available. So let’s see what the top options are-

Best Free Variation Swatches for WooCommerce

1. Variation Swatches for WooCommerce By Emran Ahmed, GetWooPlugins

This is the most popular variation swatches plugin which is currently installed on 300,000+ WooCommerce websites. It’s compatible with most of the popular WordPress themes including OceanWP, Kadence, Astra, Neve, Flatsome, etc.

Moreover, it is also compatible with most builders and rarely conflicts with other plugins. Additionally, it has been downloaded more than 1 million times.

best variation swatches for woocommerce

WooCommerce Variation plugin helps you to display your products using more variations and increase your chances of selling. It turns the product attribute select dropdown into beautiful swatches. You can easily impress your site visitors with colors, buttons, and image swatches. 

On the other hand, store visitors can quickly select their desired variation without pressing any extra clicks. It’s less hassle for them and saves them valuable time.

Based on its features, the Variation Swatches for WooCommerce plugin comes with everything you need to display variation swatches in your WooCommerce store. All you need to do is, install and activate the plugin. See how it turns product attribute select dropdown buttons into beautiful swatches. 

variation swatches sample

Selecting this plugin can hit two birds with a single stone. You can enhance the customer experience and boost your online store sales. The WooCommerce Variation Swatches for WooCommerce Pro plugin has more advanced features to control your swatches.

Users’ Review
The review and rating section of this plugin is flooded with the admiration of the support team. This plugin provides one of the fastest and finest support. Additionally, its support team is super helpful and works beyond for the users. That’s why it has 700+ five-star reviews on the WordPress repository. 

Along with this, users are satisfied with its regular updates with the improved technology.

Free Features

  • Auto Converts Drop-Downs to Button Swatches
  • Enable Color, Button, Radio, and Image Swatches
  • Convert Globally Created Attribute Variations into Swatches
  • Blur/Hide Out of Variation
  • Product Page Variation Image Tooltip
  • Supported With Quick View
  • Dual Color Variation Swatches

Premium Features

  • Change Product Gallery Image Selecting Only Color Variation Like Amazon and Aliexpress
  • Show Attribute Variation Remaining Stock Quantity
  • Create Category and Group Wise Variation Swatches
  • Offers to Highlight Special Attribute
  • Product Based Swatch Customization
  • Generate Variation Link for Every Variation
  • Text Tooltip, Image Tooltip, Display Swatch in Catalog / Archive Page
  • Auto Convert Dropdown Into Image Swatches If Variation Has a Featured Image Set


  • Starter: $49.00
    Single Site
    Premium Support

  • Business: $149.00
    Five Domains Sites
    Premium Support

  • Developer: $299.00
    Unlimited Domains Sites
    Premium Support

Active Installation: 300,000+

Ratings: 4.8/5.0 (700+ Five-star)

Variation Swatches for WooCommerce is suitable for a wide range with lots of users’ trust. It has a free version with limited features which is the best option for small businesses or beginners. And the pro version is suitable for professional usage.

If you want to make your WooCommerce site more unique and user-friendly, you can try the pro version. Even if you’re a beginner, their support team is friendly enough to help you use it.

Demo & Download Link WordPress Repo Link

2. WooCommerce Attribute Swatches – By Iconic

WooCommerce Attribute Swatches – By Iconic offers extensive customization options, empowering you to align the swatches with your brand’s identity seamlessly. You can customize the swatch shapes, colors, and labels, and even upload custom images, ensuring a cohesive and visually appealing experience that resonates with your customers.

WooCommerce Attribute Swatches – By Iconic

One of the standout features of WooCommerce Attribute Swatches is its dynamic updating functionality. As customers make their selections, the product image and information update in real-time, showcasing the chosen variation instantly. This instant visual feedback enhances the shopping experience and enables customers to visualize their preferred options accurately.

In summary, WooCommerce Attribute Swatches transforms the way product attributes are displayed and selected on your WooCommerce store. With its visually stunning swatches, extensive customization options, dynamic updating, and mobile responsiveness, this plugin elevates the user experience, simplifies product selection, and drives conversions.

Whether you run a small boutique or a large-scale e-commerce platform, WooCommerce Attribute Swatches is the perfect tool to captivate your customers and create a visually captivating shopping experience that sets your store apart from the competition.

Users’ Review
Most of the user reviews are good. Some of the users have mentioned that this plugin is very much capable to handle big sites with complete solutions. It’s also mentioned that the code is much easier to customize.

Premium Features

  • Categorize & Group Swatches- Group product colors into plain and patterned
  • Assign Swatch styling for all products at once, or per-product basis
  • Modern Swatch Designs
  • Fully customizable shape and size swatches
  • Tooltips when hovering visual swatches
  • Large Preview for Image Swatches
  • Out-of-stock and unavailable swatches are marked


  • 1 Site: $79/year
  • 3 Sites: $159/year
  • 30 Sites- $489/year

Active Installation: 20,000+

Review: 4.79/5.0

This is a premium plugin with a comparatively higher price. So, we won’t recommend it for any beginner or small-scale business owner. It’s more suitable for enterprise-level eCommerce websites.

Demo & Download Link – Iconic

3. WCBoost- Variation Swatches

WCBoost Variation Swatches is designed to enhance the product selection experience on your WooCommerce store. With its seamless integration, intuitive features, and stunning swatch options, this plugin revolutionizes the way customers interact with products with variations.

WCBoost – Variation Swatches

This plugin offers a range of customization options, enabling you to tailor the swatches to match your brand’s aesthetics. You can easily customize the swatch shape, color, and size, and even add custom labels or images, ensuring a visually consistent and attractive representation of your product variations.

In summary, it is a powerful plugin that enhances the product selection process in WooCommerce. With its customization options and mobile responsiveness, WCBoost Variation Swatches provide a seamless and visually captivating shopping experience for your customers.

Users’ Review

There are very few reviews of this plugin. But there are no negative reviews.


  • Auto-convert the default dropdowns to buttons
  • Enable Color, Image, Label/Text, Button swatches for product attributes
  • Manage attribute swatches globally
  • Edit product swatches for every single product
  • Control the style of swatches, including shape, size, etc.
  • Enable the tooltip for swatches
  • Provide inner API that allows themes/plugins to extend
  • Create a new attribute swatch in the product editing page

Price: Free
Active Installation: 30,000+
Ratings: 5.0/5.0

WCBoost- Variation Swatches is a free plugin, and it doesn’t have any commercial version of it. So, if you want to use swatches for free and don’t intend to expand your business anytime soon, it can be a perfect choice for you.

Demo & Download Link WordPress Repo Link

4. ShopEngine – Variation Swatches By WPmet

ShopEngine is a multipurpose plugin that helps by providing a wide range of WooCommerce functionalities, including variation swatches for WooCommerce. It’s a package deal for small businesses and new eCommerce users.

ShopEngine – Variation Swatches By WPmet

Its seamless integration process is perfect for any WooCommerce beginner. This plugin is designed to increase conversion, and helps to create a visually appealing and intuitive shopping environment.
Users’ Review

Free Features

  • WooCommerce Builder
  • Override WooCommerce pages like Single, Cart, Checkout page, etc.
  • Enable and Disable Any Widget/Module for the Best Page Speed
  • Product Variation Swatches
  • Filter and Pagination based on AJAX
  • Works with Elementor

Premium Features

  • Product size charts
  • Location-based advanced coupon
  • Product Filter


  • Single $ 53.1
  • Unlimited $179.4
  • Unlimited Lifetime: $ 329.4

Active Installation: 20,000+

Review: 4.6/5.0 (111+)

ShopEngine is a bundle plugin with Variation Swatches. It has comparatively limited features of variation swatches. If you’re searching for limited variation swatches with other WooCommerce solutions with a tight budget, we’ll recommend this plugin. But it’s not recommended if your site requires customizable variation swatches.


Demo & Download Link WordPress Repo Link

5. WooCommerce Variation Master –By WPSwings

WooCommerce Variation Master is developed by WPSwings which is an Elite author at Envato Market. It has some extraordinary features that can help you to use the variations alongside variation swatches.

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WooCommerce Variation Master –By WPSwings

If you’re looking for a bundle variation plugin, WooCommerce Variation Master is a suitable option for you. In case you want only variation swatches with most functionalities only, this plugin is not recommended for you.

Users’ Review

Users mostly focused on how to complete this plugin. So, it’s obvious that its functionalities have won the users’ hearts. Along with this, it creates issues with iPhone. In spite of having some issues, its rating is quite good. Because they’ve got a dedicated support team that solves most of the issues with patience.

Premium Features:

  • Compatible with most browsers
  • WooCommerce Variations Attribute Text Label
  • Allows product sharing on social media
  • WooCommerce Variations Customization
  • Update Variable Product for WooCommerce In Cart
  • Tested on different browsers for checking the compatibility

Price: $35
Active Installation: 1,000+
Rating: 4.56/5.0 (55 reviews)

WooCommerce Variation Master is a premium plugin for heavy usage. Though it has very few users, it can provide you with great support because of the least crowd.

Demo & Download Link – CodeCanyon

6. Variation Swatches for WooCommerce – By Woosuite

Variation Swatches for WooCommerce is a product of Woosuite which is a renowned company for WooCommerce products. This plugin offers basic functionalities like other Variation Swatches.

Variation Swatches for WooCommerce – By Woosuite

This plugin has a solid declaration about what features exactly it’ll provide. By following its main website, you’ll have a clear understanding of how it can serve your purpose.

Users’ Review
The ratings are relatively older, but most of the reviews are positive. But there is no mention of any specialty.

Free Features

  • Auto Convert Into Image Swatches
  • Show Selected Swatch Name
  • Out-of-stock Variation Swatches Control
  • Change Product Gallery Image Selecting Only Color Variation
  • Text In Color Swatch

Premium Features

  • Product Page Swatches Size Control
  • WooCommerce Filter Widget
  • Tooltip Insert and Display settings
  • Customize Tooltip Text and Background Color


  • Basic: $99/year
  • Professional: $119/year
  • All Access: $349/year

Active Installation: 60,000+

Ratings: 4.0/ 5.0 (50+ reviews)

This is a fast-growing variation swatches plugin with some technical glitches. But it’s giving frequent updates to make things better. If you can work with minimal instruction, you can use this plugin. Additionally, it’s not recommended for beginners.

Demo & Download Link WordPress Repo Link

7. Product Variations Swatches for WooCommerce – By VillaTheme

Product Variation Swatches is a user-friendly interfaced WooCommerce plugin that helps to showcase product variations such as colors, sizes, and styles. It’s a perfect option if your site is a multi-vendor WooCommerce site. Because this plugin allows site owners and merchants to control the swatches.

Product Variations Swatches for WooCommerce – By VillaTheme

Whether you run a small or large business, incorporating this plugin can significantly enhance product presentation and boost your store sale.

Users’ Review
According to the Users’ reviews, Product Variations Swatches for WooCommerce is a simple plugin that is serving their purposes. Users are happy with the service but there is nothing extraordinary.

Free Features

  • Convert to swatches with fewer clicks
  • Customize global and custom attributes
  • Design swatch profiles
  • Customize tooltips
  • Compatible with any device, especially mobile

Premium Features

  • Unlimited swatch profiles
  • Image for each attribute term
  • Modify tooltip content
  • Disable out-of-stock variable items
  • Multilingual support

Price: $22

Active Installation: 10,000+

Rating: 4.9/5.0 (59+ Five Stars)

This is one of the cheapest Variation Swatches plugins in the WordPress repository. If you’re searching for pro variation swatches but you’re on a very tight budget, this is the best option for you. 

Demo & Download Link WordPress Repo Link

8. Variation Swatches for WooCommerce – By ThemeHigh

This is a plugin of ThemeHigh that offers variation swatches for WooCommerce. Though it has relatively lower downloads comparing the previous plugin, it can help you to add variations in a similar way.

themehigh variation swatches banner

It has various styling options so that you can make unique designs for your WooCommerce site. Moreover, this plugin is backed up by expert developers, and a dedicated support team so that you can easily use this plugin even if you’re a beginner in WordPress.

Users’ Review
According to the users’ reviews, this plugin has some issues with mobile responsiveness and compatibility, but the support is quite skilled enough to solve these in time. Customers are happy with the support team.

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Free Features

  • Convert attributes into swatches in no time
  • Multiple design types for an attribute and switching between them
  • Highlight selected swatches
  • Display “unavailable” and “out-of-stock” products with signs
  • Tooltips for swatches
  • Round and Square attribute variation swatches
  • Swatches for custom product attributes

Premium Features

  • Stock left alert on the shop page
  • Multiple swatches design
  • Five different ways of swatches display
  • Styling for the “out-of-stock” section
  • Custom styling of swatches


  • Single site: $39.00
  • Up to 5 sites: $69.00
  • Up to 25 sites: $129.00

Active Installation: 10,000+

Rating: 4.9/5.0 (62 reviews)

This is a commercial plugin, which means it has a free version with some limitations. If you want to use its full power, you need to purchase the pro version of it. You’ll also have quick support while using the paid version.

Demo & Purchase WordPress Repo Link

9. Swatchly – WooCommerce Variation Swatches for Products– By HasThemes

Swatchly is designed with simplicity and efficiency in mind. Not only it has replaced the old dropdown but also gives users full access to the customization of the colors, sizes, and styles of the swatches.

Swatchly – WooCommerce Variation Swatches for Products– By HasThemes

Besides that, it gives full control over the swatches and helps to match them with the brand identity of the different brands. It helps to give the visitors an eye-soothing experience and helps them with their purchase decision. Moreover, its adaptability with different screen size and devices help to get a better user experience.

Users’ Review

There are very few reviews of this plugin. Among the few, most of the users have highly spoken of the support team.

Free Features

  • Customizable alignment for Swatches
  • Customize width, height & font size
  • Text and image tooltips
  • Show the selected option name on a single product page
  • Set image size for image-type swatches

Premium Features

  • Disable showing Out of Stock variation from Swatch items
  • Option to select an attribute as a special/featured attribute
  • Enable catalog mode, global/custom attribute support
  • Ajax Add to Cart feature for the Shop page
  • Enable/Disable Swatch Limit for the Shop page
  • Option to add PHP condition to enable/disable swatches for the product listing pages


  • Personal: $99
  • Developer: $249
  • Agency $399

Active Installation: 6,000+

Ratings: 4.2/5.0 (13)

Demo & Download Link WordPress Repo Link

10. XT Variation Swatches for WooCommerce – By XplodedThemes

XT WooCommerce Variation Swatches plugin will upgrade the WooCommerce default dropdown to swatches. You can use this WooCommerce plugin to generate color and image swatches to show the available product variations.

XT Variation Swatches for WooCommerce – By XplodedThemes

At no extra cost, it offers to display product variable attributes like color, size, and style.

Users’ Review

Users have faced issues with this plugin while using Oxygen Builder. Moreover, it’s a bit more complex than other plugins. So, we recommend this plugin to the non-beginner only.

Free Features

  • Limited Live Preview Customizer
  • Square, Circle, and Rounded Swatch Style
  • Highly Adjustable Swatch
  • Independent Product Page Customize Options
  • Quick Editable Attribute

Premium Features:

  • Above / Before Swatches Attribute Level
  • Hide Attribute Label and Variation Reset Link
  • Adjustable Swatches
  • Highly Customizable Tooltip
  • Catalog Mode
  • Available in Quick View


  • 1 Site $49
  • 3 Sites $89
  • 30 Sites $299

Active Installation: 1,000+

Ratings: 4.5/5.0 (19+)

XT Woo Variation Swatches for WooCommerce offers the color, image, and label attributes in a single WooCommerce product page. It has a few more useful features as well.

Live Demo & Download Link WordPress Repo Link

Final Note

The product’s appearance can enhance the customers’ online shopping experience. So, you need to make it more appealing. Let your customers click on the visual representation for each product variant.

A “Variation Swatches” plugin will help you show your products using more variations. Your store visitors can select products based on specifications that fit them.

You can choose one of the best WooCommerce variation swatch plugins after reviewing the plugins with the features you prefer.

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